Transformed complex financial tools into intuitive digital products for SMEs, reaching over 400,000 users through partnerships with Swedbank and PayEx.
Client
Swedbank, PayEx, SMEs
Duration
8 years (2017-2025)
Team
Co-founder team + partners
Role
Co-Founder & Lead Product Designer
Bring advanced cash flow and financial planning tools to SMEs in a way that feels accessible, delightful, and easy to integrate with banking workflows. Small business owners needed simpler, digital cash flow management solutions but were faced with complex financial planning interfaces that required expert knowledge.
Led design from discovery to delivery. Built modular design systems, dashboards, and forecasting interfaces embedded in partner platforms. Created scalable, white-label solutions that served 400,000+ users while maintaining each partner's unique brand identity.
Users reached through banking partnerships
Co-founding and leading product design
Banking integrations (Swedbank, PayEx)
Comprehensive user research with SMEs revealed complex financial planning pain points. Small business owners needed simpler, digital cash flow management solutions that integrated seamlessly with their existing banking relationships.
Designed modular systems for integration with Swedbank and PayEx platforms. Created embedded financial tools that felt native to each partner's ecosystem while maintaining consistent user experience and functionality.
White-label financial dashboard integrated into Swedbank's online banking platform for 400,000+ business customers. Led product definition, user research, and Design Systems creation.
AI-powered cash flow management platform used by 10,000+ SMEs and multiple banks. Led UX/UI, Design Systems, and product validation from 2017-2025.
Scalable invoice management portal for SMEs in partnership with PayEx (Swedbank subsidiary). Led UX/UI work and integration with existing tech ecosystem.
Built design systems and dashboard interfaces that served 400,000+ users. Focused on making complex financial data accessible and actionable for non-experts while maintaining flexibility for white-label partnerships.
"I've had the pleasure of working with Daniel for over 5 years. Daniel is a great resource and it has been a joy to see how Daniel has developed during our time working together. I highly recommend hiring Daniel."
Anders Nordkvist
CEO at Asteria AB
In fintech, user trust is paramount. Working within established banking partnerships provided credibility but required meticulous attention to security, privacy, and regulatory compliance in every design decision.
Creating design systems that could be themed for different banking partners while maintaining consistent UX taught me the power of modular, token-based design approaches.
The biggest design challenge was making advanced financial forecasting accessible to non-experts. Success came from progressive disclosure, clear data visualization, and contextual help.
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