Daniel Lauding
Design Engineer
Lund/Stockholm, Sweden
DanielLauding
Design Engineer · Lead Product Design · UX/UI · AI Prototyping
Creator · Builder · Enabler · Fast Execution · Modern AI Workflow
Information
Daniel Lauding
Design Engineer • Available 2026
What started as a childhood fascination with building websites has evolved into 15+ years of crafting digital experiences that matter.
From those early days tweaking graphics and rebuilding sites with every new trend, Daniel discovered his passion for the intersection of creativity, technology, and human impact.
Today he works as a design engineer: designing and building are the same activity for him — mostly in code, with AI, moving into design tools whenever the work calls for it. Whether co-founding fintech companies serving 400,000+ users or conducting field research in Brazilian favelas for Spotify, Daniel brings a blend of strategic thinking, design-to-code execution, and genuine care for the people using what he builds.
He's at home in React, React Native and TypeScript codebases — reading them, adjusting them, and turning design into working, production-quality front-end — and partners with engineers for the deep platform work. AI-assisted design and development is how he works day to day, not a side experiment.
Tools
Figma, Cursor, Supabase, Claude Code, Notion, Lovable, React JS/Native, Design to Code, Tailwind, TypeScript, Git
Roles
Lead Product Designer, Frontend Developer, Design Engineer, UX/UI Specialist, Design System Architect, Vibe coder
Key Contributions
• Co-founded Asteria fintech • 400,000+ users via Swedbank
• Spotify Data Saver • 99% data reduction • Emerging markets
• Länsförsäkringar digital system • Best App & Web 2017
Work &
Highlights
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Experience
Founder & Design Consultant
Instinctly2007 - Present
Design & development consultancy serving clients like Qasa, Spotify, Swedbank, Länsförsäkringar, and KLM. 15+ years of product design and development.
Founder & Product Designer
Vromm2025 - Present
Building AI-powered driving instruction app. Solo product design and development using React Native, Cursor, AI-assisted Development, and modern AI workflows. (as Instinctly).
Senior Product Design Consultant
QasaMay - Aug 2025
Led product design for Match team. Built AI-enhanced prototyping tools using Figma, AI Prototyping, and improved tenant-landlord matching flows (as Instinctly).
Co-Founder & Lead Product Designer
Asteria2017 - 2025
Co-founded fintech company serving 400k+ users through Swedbank and PayEx partnerships. Led product vision and design strategy.
Senior Product Design Consultant
SpotifyMar - Jun 2017
Designed low-data streaming experience for emerging markets. Conducted field research in Brazil and launched Data Saver feature (as Instinctly).
Art Director Consultant
LänsförsäkringarMar 2016 - Feb 2017
Modernized digital identity for one of Sweden's largest insurers. Created cross-platform design system for web, mobile, and internal portals. Won Best App & Web 2017 (as Instinctly).
Frontend Developer
Various Projects
2008 - Present
15+ years of frontend development across startups to Fortune 500. HTML, CSS, JavaScript, React, Vue, TypeScript. From IE6 era to modern AI-assisted workflows.