
Modernising SkiStar's app — look, structure, accessibility and summer commerce.
SkiStar
Product Design · App modernisation · Jan – May 2026

Modernising SkiStar's app — look, structure, accessibility and summer commerce.
Product Design · App modernisation · Jan – May 2026

A visual, drag-and-drop garage planner for Jula's HardHead storage.
Product Design · AI-assisted prototyping · Jan 2026

Foundations for Balder's own rental platform, replacing external HomeQ.
Product Design · Platform · Jan – Apr 2026

The Isle of Manhood.
Campaign · June 2026
A RAG-powered HR policy assistant answering questions across DeLaval's 30+ countries.
AI · RAG Platform · 2026

AI-powered driving instruction app
Founding Product Design & AI Development · 2025

Making it easier and more delightful for tenants and landlords to connect.
Senior Product Designer · May – Aug 2025

At Qasa, I led product design within the Match team — responsible for making it easier and more delightful for tenants and landlords to find each other, connect, and sign homes across Sweden, Finland, and Norway.
Product Design Consultant · 2025

At Qasa, I led product design within the Match team — responsible for making it easier and more delightful for tenants and landlords to find each other, connect, and sign homes across Sweden, Finland, and Norway.
Product Design Consultant · 2025
Frontend development for unified lunch and wellness benefits platform. Migrated from Episerver to WordPress.
Frontend Development · 2025
Frontend development for Sweden's largest public housing company serving 30,000 residents.
Frontend Development · 2025
Frontend consultant for Sweden's most energy-efficient website. 75% lighter page loads than previous site.
Frontend Development · 2025

At Qasa, I led product design within the Match team — responsible for making it easier and more delightful for tenants and landlords to find each other, connect, and sign homes across Sweden, Finland, and Norway.
Product Design Consultant · 2025
At Vromm, I lead product design and development — creating a smarter, more structured way for students and instructors to plan, track, and complete driving practice together. Built solo using AI-assisted workflows.
Product Design & Development · 2025
In partnership with PayEx (a Swedbank subsidiary), we designed a streamlined invoice administration and factoring portal — giving Nordic SMEs a simple, automated way to manage cash flow through invoice financing.
Lead Product Design · 2023–Present

At Asteria, I co-founded and led product design for 8 years — transforming complex financial tools into intuitive digital products for SMEs, reaching over 400,000 users through partnerships with Swedbank and PayEx.
Co-founder & Lead Product Design · 2017-2025
Together with Swedbank, we built Företagskollen — a cash flow management tool integrated directly into Swedbank's online banking platform, giving 400,000+ business clients a clear window into their financial health.
Lead Product Design · 2017–Present

At Spotify, I designed a low-data music streaming experience for users in emerging markets — conducting field research in Brazilian favelas, and launching a feature that reduced data usage by 99%.
Senior Product Design Consultant · 2017
At Länsförsäkringar, I modernized the digital brand identity in collaboration with Identity Works — leading the creation of a design system adopted across web, mobile, and internal platforms. Won Best App & Web 2017.
Art Director Consultant · 2016-2017
Designed the UX and UI for mrUsta's mobile app — a Dubai-based service marketplace connecting residents with trusted local professionals, from plumbers to car mechanics.
UX/UI Designer · 2015
Joined AKQA Amsterdam as Senior Designer Consultant to redesign KLM's web booking experience — making flight search, planning, and booking feel as smooth and human as the airline itself.
Senior Designer Consultant · Aug–Oct 2015
Redesigned XLN Audio's Addictive Keys VST plugin — introducing AI-driven sound recommendations, a streamlined instrument library, and a modern flat-skeuomorphic UI to help music producers find the right sound faster.
Lead Product Design · 2015
Teamed up with Producks and Folkets Stockholm to redesign Åbro Bryggeri's online presence — creating a website that felt as welcoming and characterful as Sweden's beloved independent brewery.
UX/UI Designer & Frontend Developer · 2014
At Backbase, I designed UI/UX solutions for a leading digital banking platform serving major global banks — including ABN Amro, UniCredit, UOB Singapore, and Standard Chartered — across 5 years in Amsterdam.
Lead Designer · 2012–2017
Co-founded Steem within Navii design agency — a Web2Print SaaS platform that let Swedish organizations order and personalize branded marketing materials online. Nominated Sweden's best Web2Print tool at the 2011 Graphic Awards.
Co-founder & Lead Designer · 2011–2012
Frontend for IKEA's user-generated content platform — customers sharing interior design tips via videos and images.
Frontend Development · 2009
Frontend development for IKEA's Sweden tour campaign — 10-day caravan journey from Älmhult to Stockholm.
Frontend Development · 2009
Interface Developer for Sweden's largest shared platform serving 40+ local newspapers under mktmedia.
Frontend Development · 2007
Create personal greeting cards in seconds
app
Subtle stealth project
app
Interactive gingerbread house competition
app
Client reviews, without the noise
app