
Modernising SkiStar's app — look, structure, accessibility and summer commerce.
SkiStar
Product Design · App modernisation · Jan – May 2026

Modernising SkiStar's app — look, structure, accessibility and summer commerce.
Product Design · App modernisation · Jan – May 2026

A visual, drag-and-drop garage planner for Jula's HardHead storage.
Product Design · AI-assisted prototyping · Jan 2026

Foundations for Balder's own rental platform, replacing external HomeQ.
Product Design · Platform · Jan – Apr 2026

The Isle of Manhood.
Campaign · June 2026
A RAG-powered HR policy assistant answering questions across DeLaval's 30+ countries.
AI · RAG Platform · 2026

Client reviews, without the noise
app · 2026

Low poly flying game built in Unity 6. Fly between floating islands, deliver the mail, take on bosses and quests. Plays in the browser and as an app, with online co-op for 2–8 players and crossplay between web and app via Unity Relay (WebSockets).
Game · 2026

Swedish-first event app: create an event in about a minute, share one link and gather everything in one place — guest list, date voting, a wall, a map and optional payments. Made for birthdays, clubs and groups of friends. The web app is live at vara.social, with an Expo-built iOS app on its way to the App Store. Next.js, React Native and Firebase.
app · 2026

Pixel-art hiking game that runs in the browser. Explore a seeded Nordic wilderness, gather wood and berries, fish, get a fire going, build a shelter and warm up in the sauna. Works on desktop and mobile with touch controls, and multiplayer is in open beta with 2–20 players, chat and shared building. Phaser 3, TypeScript and Firebase.
Game · 2026

A self-hosted guest kiosk for short-term rentals, built for a wall-mounted Raspberry Pi touch screen. Guests get a house guide, local tips on a map, a guestbook and an AI concierge; cleaners get a hidden checklist flow with photo upload; the host runs it all from a built-in admin. No cloud, no monthly fee, open source under MIT. Born out of seven years of hosting on Airbnb.
app · 2026

UGC campaign platform where brands launch TikTok campaigns and creators apply, film and publish. Two surfaces: a brand portal at likelab.io and a creator app for iOS, Android and web, built with Expo and Supabase. Design and development across both — from a UX audit of the app to shipping an AI campaign composer and brand–creator chat.
app · 2026

AI-powered driving instruction app
Founding Product Design & AI Development · 2025

Making it easier and more delightful for tenants and landlords to connect.
Senior Product Designer · May – Aug 2025

At Qasa, I led product design within the Match team — responsible for making it easier and more delightful for tenants and landlords to find each other, connect, and sign homes across Sweden, Finland, and Norway.
Product Design Consultant · 2025

At Qasa, I led product design within the Match team — responsible for making it easier and more delightful for tenants and landlords to find each other, connect, and sign homes across Sweden, Finland, and Norway.
Product Design Consultant · 2025
Frontend development for unified lunch and wellness benefits platform. Migrated from Episerver to WordPress.
Frontend Development · 2025
Frontend development for Sweden's largest public housing company serving 30,000 residents.
Frontend Development · 2025
Frontend consultant for Sweden's most energy-efficient website. 75% lighter page loads than previous site.
Frontend Development · 2025

At Qasa, I led product design within the Match team — responsible for making it easier and more delightful for tenants and landlords to find each other, connect, and sign homes across Sweden, Finland, and Norway.
Product Design Consultant · 2025
At Vromm, I lead product design and development — creating a smarter, more structured way for students and instructors to plan, track, and complete driving practice together. Built solo using AI-assisted workflows.
Product Design & Development · 2025
In partnership with PayEx (a Swedbank subsidiary), we designed a streamlined invoice administration and factoring portal — giving Nordic SMEs a simple, automated way to manage cash flow through invoice financing.
Lead Product Design · 2023–Present

At Asteria, I co-founded and led product design for 8 years — transforming complex financial tools into intuitive digital products for SMEs, reaching over 400,000 users through partnerships with Swedbank and PayEx.
Co-founder & Lead Product Design · 2017-2025
Together with Swedbank, we built Företagskollen — a cash flow management tool integrated directly into Swedbank's online banking platform, giving 400,000+ business clients a clear window into their financial health.
Lead Product Design · 2017–Present

At Spotify, I designed a low-data music streaming experience for users in emerging markets — conducting field research in Brazilian favelas, and launching a feature that reduced data usage by 99%.
Senior Product Design Consultant · 2017
At Länsförsäkringar, I modernized the digital brand identity in collaboration with Identity Works — leading the creation of a design system adopted across web, mobile, and internal platforms. Won Best App & Web 2017.
Art Director Consultant · 2016-2017
Designed the UX and UI for mrUsta's mobile app — a Dubai-based service marketplace connecting residents with trusted local professionals, from plumbers to car mechanics.
UX/UI Designer · 2015
Joined AKQA Amsterdam as Senior Designer Consultant to redesign KLM's web booking experience — making flight search, planning, and booking feel as smooth and human as the airline itself.
Senior Designer Consultant · Aug–Oct 2015
Redesigned XLN Audio's Addictive Keys VST plugin — introducing AI-driven sound recommendations, a streamlined instrument library, and a modern flat-skeuomorphic UI to help music producers find the right sound faster.
Lead Product Design · 2015
Teamed up with Producks and Folkets Stockholm to redesign Åbro Bryggeri's online presence — creating a website that felt as welcoming and characterful as Sweden's beloved independent brewery.
UX/UI Designer & Frontend Developer · 2014
At Backbase, I designed UI/UX solutions for a leading digital banking platform serving major global banks — including ABN Amro, UniCredit, UOB Singapore, and Standard Chartered — across 5 years in Amsterdam.
Lead Designer · 2012–2017
Co-founded Steem within Navii design agency — a Web2Print SaaS platform that let Swedish organizations order and personalize branded marketing materials online. Nominated Sweden's best Web2Print tool at the 2011 Graphic Awards.
Co-founder & Lead Designer · 2011–2012
Frontend for IKEA's user-generated content platform — customers sharing interior design tips via videos and images.
Frontend Development · 2009
Frontend development for IKEA's Sweden tour campaign — 10-day caravan journey from Älmhult to Stockholm.
Frontend Development · 2009
Interface Developer for Sweden's largest shared platform serving 40+ local newspapers under mktmedia.
Frontend Development · 2007
At Odyssey, a Stockholm brand intelligence platform, I work across the product, the marketing site and the design system that has to hold both — auditing what ten years of product had become and shipping a cleaner version of it, in code, a few tags a day.
Lead Product Design & Design Engineering
Modernising SkiStar's app — look, structure, accessibility and summer commerce.
Product Design · App modernisation
At Vromm, I lead product design and development — creating a smarter, more structured way for students and instructors to plan, track, and complete driving practice together. Built solo using AI-assisted workflows.
Product Design & Development
At Qasa, I led product design within the Match team — responsible for making it easier and more delightful for tenants and landlords to find each other, connect, and sign homes across Sweden, Finland, and Norway.
Product Design Consultant
At Asteria, I co-founded and led product design for 8 years — transforming complex financial tools into intuitive digital products for SMEs, reaching over 400,000 users through partnerships with Swedbank and PayEx.
Co-founder & Lead Product Design
A visual, drag-and-drop garage planner for Jula's HardHead storage.
Product Design · AI-assisted prototyping
Create personal greeting cards in seconds
app
Subtle stealth project
app
Interactive gingerbread house competition
app