DanielLauding
Design Engineer · Lead Product Design · UX/UI · AI Prototyping
Creator · Builder · Enabler · Fast Execution · Modern AI Workflow
Information
Daniel Lauding
Design Engineer • Available 2026
What started as a childhood fascination with building websites has evolved into 15+ years of crafting digital experiences that matter.
From those early days tweaking graphics and rebuilding sites with every new trend, Daniel discovered his passion for the intersection of creativity, technology, and human impact.
Today, he's a Design Engineer who thrives on transforming complex problems into elegant, user-centered solutions. Whether co-founding fintech companies serving 400,000+ users or conducting field research in Brazilian favelas for Spotify, Daniel brings a unique blend of strategic thinking, technical execution, and genuine care for the people using what he builds.
Currently exploring the frontiers of AI-assisted design and development, he's passionate about leveraging cutting-edge tools to create more meaningful, accessible experiences that truly serve users' needs.
Tools
Figma, Cursor, Supabase, Claude Code, Notion, Lovable, React JS/Native, Design to Code, Tailwind, TypeScript, Git
Roles
Lead Product Designer, Frontend Developer, Design Engineer, UX/UI Specialist, Design System Architect, Vibe coder
Key Contributions
• Co-founded Asteria fintech • 400,000+ users via Swedbank
• Spotify Data Saver • 99% data reduction • Emerging markets
• Länsförsäkringar digital system • Best App & Web 2017
Clients & Brands
Trusted by companies across industries
Experience
Founder & Design Consultant
Instinctly2007 - Present
Design & development consultancy serving clients like Qasa, Spotify, Swedbank, Länsförsäkringar, and KLM. 15+ years of product design and development.
Founder & Product Designer
Vromm2025 - Present
Building AI-powered driving instruction app. Solo product design and development using React Native, Cursor, AI-assisted Development, and modern AI workflows. (as Instinctly).
Senior Product Design Consultant
QasaMay - Aug 2025
Led product design for Match team. Built AI-enhanced prototyping tools using Figma, AI Prototyping, and improved tenant-landlord matching flows (as Instinctly).
Co-Founder & Lead Product Designer
Asteria2017 - 2025
Co-founded fintech company serving 400k+ users through Swedbank and PayEx partnerships. Led product vision and design strategy.
Senior Product Design Consultant
SpotifyMar - Jun 2017
Designed low-data streaming experience for emerging markets. Conducted field research in Brazil and launched Data Saver feature (as Instinctly).
Art Director Consultant
LänsförsäkringarMar 2016 - Feb 2017
Modernized digital identity for one of Sweden's largest insurers. Created cross-platform design system for web, mobile, and internal portals. Won Best App & Web 2017 (as Instinctly).
Frontend Developer
Various Projects
2008 - Present
15+ years of frontend development across startups to Fortune 500. HTML, CSS, JavaScript, React, Vue, TypeScript. From IE6 era to modern AI-assisted workflows.