Experiences

2025—

Vromm

Founder & Product Designer

Building an AI-driven driving school app that gamifies the learning experience and connects students, instructors, and parents in a smarter way. Solo-designed and developed using React Native with AI-assisted workflows (Cursor, ChatGPT, Claude).

2025

Qasa

Senior Product Designer

Led product design within the Match team, improving tenant-landlord matching flows and creating AI-enhanced prototyping tools. Built custom Lovable prototyping tool using Qasa's design system.

2017—2025

Asteria

Co-Founder & Lead Product Designer

Co-founded and led product design for a fintech SaaS platform providing smart cash flow tools to SMEs through partnerships with Swedbank and PayEx. Reached 400,000+ users.

2017

Spotify

Senior Product Design Consultant

Designed Data Saver feature for emerging markets, conducting field research in Brazilian favelas to understand data constraints. Reduced data usage to 1% through intelligent streaming design.

2016—2017

Länsförsäkringar

Art Director Consultant

Modernized digital identity for one of Sweden's largest insurers, creating comprehensive cross-platform design system. Won Best App & Web 2017 award.

2015

KLM

Senior Design Consultant

Online booking and travel experience redesign with AKQA Amsterdam. Wireframes, flows, and component designs for international platform.

2015

DDB Stockholm

UX Consultant

Samsung projects with design department. Wireframing, prototyping, and UX design for consumer electronics interfaces.

2012—2017

Backbase

Lead Designer

Banking platform UI for ABN Amro, UniCredit, UOB Singapore, Standard Chartered. Design Systems, component libraries, Figma workflows, and themeable admin portals for financial institutions.

2007—

Instinctly AB

Founder & Design Consultant

Design engineering consultancy specializing in AI-assisted product design, UX/UI, and frontend development for startups and enterprises. Worked with Spotify, Swedbank, Länsförsäkringar, PayEx, Qasa, KLM, and many others over 15+ years.

Education

2025—2026

Technigo

JavaScript Bootcamp

Advanced JavaScript and modern web development bootcamp.

2023—2024

Furuboda Folkhögskola

Music Production & Theory

Music production and sound design studies, exploring creative technology and audio.

2009—2011

Hyper Island

Digital Media Creative

Intensive program focused on digital design, strategy, and modern work methodologies.